This ad for AMC's Mad Men is the perfect embodiment of the series itself. It presents an image, an idea, a message on the surface, but the reality of it remains to be discovered. That was the world of advertising and the pre-Kennedy American view.Last night's episode, "New Amsterdam", was brilliant. Just as the previous episode, The Marriage of Figaro" gave viewers a glimpse into dashing Don Draper's world (that all was not as it seemed), the latest offering provided some insight into the problems of the puffed-up Pete Campbell. Apparently he's connected (not in the mob way, but in old money), something which head honcho Cooper feels is worth any personal irritation he may cause Don. Pete's presence allows Sterling Cooper the entre into very exclusive (lucrative) company. This doesn't sit too well with Don, who has had to work for everything he's gotten.
But life is not a bed of roses for Pete either. His father doesn't consider his profession worthy of someone of their background and refuses to help Pete with a down payment for an apartment his privileged bride has her heart set on. As a result, wife Trudy not so subtly drops hints with her parents for the money, which humiliates Pete because he does not want to feel like her parents own him. Plus, Don obviously doesn't respect Pete and refuses to give him the chance to contribute his own ideas to whatever project they're working on, regardless if his ideas are good or not.
On the home front, there's the contrast of Betty Draper (Don's wife) and Helen Bishop (the divorcee). Helen reveals that her husband, who never had time for the kids while they were married, now can't get enough of the kids. She also tells Betty the reason they divorced was that her husband had a lot of friends, and none of them were male. Whether Betty realizes it or not, she's in exactly the same situation. Then there's the creepy encounter with Helen's son Glen while Betty is watching the Bishop kids. Not only does this kid walk in on and refuse to leave the bathroom while Betty's using it, but then he asks foa a lock of her hair. Whatever his mommy issues are, this kid needs some major therapy.
Speaking of therapy, Betty has another session (whether or not she knows the therapist reports back to Don, who knows) in which she expresses pity for Helen and her situation, but also claims that she thinks Helen is jealous of her. Actually, it's probably the reverse. Helen provides for her children. She discovered something awful about her husband and refused to accept that she had to accept it. Betty, on some level, probably wishes she had the strength to do the same.
As each week progresses, Mad Men is becoming more engrossing, more layered and more addictive, just like the cigarettes that practically everyone in that world consume.
Image courtesy of amctv.com

